In this modern age, available technological advances facilitate the creation or composition of music & songs more than in the past; besides the various convenient social platforms for publicizing or making new songs known to the public. For these reasons, new artists & singers have daily emerged.
Many have become rapidly popular and then faded away while some have sustained; retaining current popularity and evident success. However, only musical talents or abilities are no longer adequate. the keys to sustainable musical success and popularity requires many more additional skills & expertise than before.
Present musical artists may be able to compose or produce their own songs. But other vital skills including digital marketing, essential musical content, aggressive marketing & communication to winning more recipients or sizable fan clubs; correct understanding and efficient employment of effective social media or platforms are absolutely required.
Smart analysis of data analytics, accuracy of digital music content and the promotion of the produced songs for the artists to reach their niche market & groups of fan clubs through a number of social media or platforms are necessary. Correct and best prediction of current market or listening behaviors, timing and strategies of commercial or advising are no less important. All these considerations concern knowledge and understanding of digital marketing.