TEL:02-783-2222 ext. 2356

Assumption University of Thailand

88 Moo 8 Bang Na-Trad Km. 26. Bangsaothong Samuthprakarn 10540. Thailand

Phone

02-783-2222 (2356)

Email

abac.mus@gmail.com

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ABAC MUSE, Music for Uplifting Society and Empowerment
Music Education  ·  People  |  Well-being  |  Opportunity  |  Social Change

Every Life Deserves a Song

From music education to empowerment and lasting social impact.

About ABAC MUSE

Music education should create more than musicians.

At Assumption University (ABAC) School of Music, we believe music education should create more than musicians. It should create opportunity, connection, well-being and social change.

The ABAC MUSE (Music for Uplifting Society and Empowerment) team brings together faculty, students and partners to use music as a tool for education, inclusion, empowerment and community development.

Our community initiatives transform academic expertise in music, technology and entrepreneurship into meaningful action, particularly for communities facing barriers to opportunity.

Our Approach

From listening to lasting impact

ListenUnderstand real community needs
Co-createDesign with communities, not simply for them
EmpowerTransfer knowledge, skills and opportunities
MeasureEvaluate outcomes and learn
SustainTurn projects into partnerships and education
Communities We Serve

Music education for a more inclusive, healthy society, full of opportunity.

Visually Impaired Musicians
SkillsEntrepreneurshipIndependence
Older Adults
Well-beingMemoryCultural Connection
Youth in Juvenile Detention
SkillsExpressionSecond Chances
Young Musicians
AccessOpportunityInspiration
Mental Health & Well-being
MusicConnectionTherapeutic Practice
Impact at a Glance

A sustained commitment to people, communities and a brighter tomorrow.

10+yearsof sustained community engagement
300+community participants
42partner organisations
15yearsof youth music camps
5regions reached
14community programmes
Contributing to the United Nations Sustainable Development Goals
3Good Health and Well-being
4Quality Education
10Reduced Inequalities
11Sustainable Cities and Communities
Our Impact Stories

Four programmes. One belief.

Each initiative turns music education into real opportunity for a different community.

Story 01  ·  Visually Impaired Musicians

See by Ears, Hear by Heart

Empowering Visually Impaired Musicians

We equip visually impaired young musicians with the skills, knowledge and opportunities to become independent artists, creators and music entrepreneurs.

The Challenge

Talented visually impaired musicians often possess exceptional musical ability, yet face barriers to entering the professional music industry and are frequently viewed through stereotypes of disability and charity.

Our question was not “how can we help them?” It was “how can we help them build their own future?”
Our Approach

A hands-on learning journey from musical talent to real-world opportunities.

Musical Talent
Songwriting & Composition
Recording & Mixing
Copyright & Rights
Digital Distribution
Social Media Marketing
Live Performance
Creator Entrepreneur
What Makes It Different

Not Charity

Building capability rather than dependency.

Technology as an Equaliser

Using accessible digital tools to reduce barriers to music creation.

Changing Perceptions

Positioning visually impaired musicians as professional creators rather than beneficiaries.

Evidence of Impact
21participants and artists
7customised workshops
8original songs created
15public performances
3.5yearsof continuous delivery since 2023
32artists and organisations involved
Original Music on Digital Platforms  ·  6 Songs

Listen to the songs

Six original songs written, recorded and released by the artists of the programme.

Partner Support
Music Industry ProfessionalsRecord Labels & Digital PlatformsAccessibility OrganisationsPrivate Sector Partners
Testimonial
“Before the programme, I knew how to play music. Now I know how to create, release and promote my own music.”Programme participant
Story 02  ·  Older Adults

Don’t Call Me Old, Just Grew Up Earlier

Using Music for Well-being in Thailand’s Aging Society

We work with older adults to enhance well-being, memory and social connection through research-informed, culturally responsive music.

The Challenge

Thailand’s rapidly aging population brings new challenges to well-being, mental health and social inclusion. Many older adults experience loneliness, reduced social interaction and limited access to meaningful cultural activities.

Our Approach

We conducted field research to understand the musical preferences of older adults and created online works inspired by Thailand’s four regions. The music was designed to be culturally familiar, emotionally meaningful and applicable in community and healthcare settings.

From Research to Real-World Impact
Listen to Older AdultsField research on musical preferences
Culturally Responsive Composition4 original works inspired by Thailand’s regions
Evaluate ImpactPre and post activity evaluation
Community DistributionHospitals, elderly care facilities and communities
The Four Regions, Four Original Works  ·  4 Songs

One song for every region

Northern
Northeastern
Central
Southern

All 4 songs were recorded by leading Thai artists.

Listen to all 4 songs
Research Findings  ·  Phase 2 Intervention Study

A culturally co-created music therapy intervention with 138 older adults led to a statistically significant reduction in anxiety, while other well-being indicators showed positive trends.

BeforeAfter
6.2
4.1
Anxiety↓ 34%p < 0.0001
3.8
3.4
Sleep Quality↑ 11%n.s.
3.1
2.7
Pain↓ 13%n.s.
5.9
6.4
Happiness↑ 8%n.s.
4.2
4.6
Appetite↑ 10%n.s.

Note: n = 138 older adults. Paired t-test. n.s. = not statistically significant.

Key Partner
The Medical Council of Thailand
Story 03  ·  Young Musicians

15 Years of Widening Access

Music Training Camp, since 2011

For fifteen years, our music training camp has opened professional music learning beyond the university, connecting young musicians with our faculty and leading figures from Thailand’s music industry.

15yearsof music training camps
400+young musicians
70+professional artists and faculty mentors
Freeaccess for young talents
Story 04  ·  Youth in Juvenile Detention

Music & Second Chances

Empowering Young People in Juvenile Detention

Through our partnership with the Department of Juvenile Observation and Protection, we use music to help young people develop confidence, self-expression and practical skills for a brighter future.

The Challenge

Many young people in juvenile detention have had limited access to positive learning experiences. They often face low self-confidence and few opportunities for constructive self-expression.

Our Approach

We introduce music through accessible instruments such as the ukulele, group singing and ensemble music, creating a supportive environment where participants can learn, collaborate and discover their potential.

From First Note to New Possibilities
Zero Experience
Singing & Ukulele
Self-expression & Collaboration
New Skills & Confidence
Second Chances
Evidence of Impact
100+young people
20+sessions
40+juvenile detention centres
MOUongoing partnership with the Department of Juvenile Observation and Protection
Partnership

MOU between ABAC School of Music and the Department of Juvenile Observation and Protection, in collaboration with the Minister of Justice, to support youth development through music.

Key Partner
Department of Juvenile Observation and Protection
Testimonial
“Music gives me a way to express myself. It helps me stay calm, work with others. It brings that I can have a better future.”Participant, Juvenile Detention Programme
Music & Mental Well-being

Building Healthier Communities Through Music

We have collaborated with the Department of Mental Health and other partners to deliver music therapy and well-being activities for various communities, supporting mental health, emotional resilience and social connection.

Key Partners
Department of Mental HealthBetter Mind Better Bangkok
From Community Projects to Music Therapy Education

Turning Experience into a Long-Term Solution

“Our years of community engagement have provided real-world insights, research and partnerships that inform the development of Thailand’s first bachelor level Music Therapy programme.”
Community OutreachReal-world experience and community needs
ResearchData, evaluation and best practices
Music Therapy WorkshopsImplementation with partner organisations
Health & Government PartnershipsHospitals, healthcare and public organisations
B.A. Music TherapyThailand’s first bachelor level programme
Future Music TherapistsMultiplying impact across Thailand
The Impact Multiplier

Creating a ripple effect for generations

1 Community Project

Benefits dozens to hundreds of people.

→

1 Music Therapy Graduate

Can work with hundreds of people over a career.

→

Generations of Graduates

A multiplied and long-lasting social impact across Thailand.

What began as community outreach is becoming a long-term educational commitment to Thailand’s well-being.

Every Life Deserves a Song.

From music education to empowerment and lasting social impact.

We believe in a society where everyone has the opportunity to experience, create and benefit from music, whatever their age, ability or background.

Assumption University, School of Music

ABAC MUSE, Music for Uplifting Society and Empowerment