Learn · Create · Release
Turning Classrooms into Record Labels
A teaching and learning strategy at Assumption University School of Music
AMBER (ABAC Music Business and Entrepreneurship Records) is an innovative teaching and learning strategy that transforms music education into real-world creation, where students become artists and entrepreneurs, turning classroom projects into professional releases.
The AMBER Model
From Classroom to Creative Industry
AMBER reimagines the curriculum of the BA in Music Entrepreneurship, integrating creative, technical and business learning into one authentic journey. Students work with faculty mentors and industry professionals to develop original music, build their brand and release their work to real audiences.
Education becomes creation.
Creation becomes real-world experience.
02Learning Reimagined
Learning Reimagined as a Creative Ecosystem
Under the BA in Music Entrepreneurship, classrooms are transformed into real music studios where students create, record, collaborate and launch their work like label trainees, guided by faculty mentors and industry professionals.
Real projects. Real mentors. Real-world readiness.
The AMBER Learning Journey
An integrated pathway that turns ideas into real music and real opportunities.
Learn in Real Studios
Students use industry-standard tools and professional recording facilities throughout their courses.
Be Guided by Experts
Faculty from performance, production, business and communication work together with industry collaborators.
Perform to Real Audiences
Students showcase their work through AMBER Debut, AMBER Live and national events.
“From separate subjects to one authentic creative cycle, where education becomes real-world experience.”
Work with industry professionals
Develop entrepreneurial and professional skills
Create professional quality outputs
More Than a Classroom
03From Homeworks to Hit Songs
Real Outcomes, Real Impact
AMBER turns student learning into measurable outcomes, with original music released to the world, media recognition and real performance opportunities. Students gain authentic experience, build professional networks and develop the confidence to pursue their careers even before graduation.
Original Music
Students write, compose and produce their own songs with faculty mentors in professional studios.
Professional Production
Students create music videos and visual identities, experiencing the full production process used in the industry.
Live Performance
Student artists present their work at AMBER Debut, AMBER Live and major public stages.
National Media Coverage
AMBER and our student artists have been featured across leading Thai media.
Music Released On
Available on all major streaming platforms.
@ambermusiclabel
Our Artists
Hear the Music
Original releases written, recorded and produced by AMBER student artists.
Real audiences. Real feedback. Real opportunities.
04Industry Collaboration
From Classrooms to Broader Opportunities
AMBER not only develops student artists, but also connects them with professional artists, industry collaborators and real-world platforms, creating opportunities that extend beyond graduation.
Mirror Moon
A collaboration that transcends the classroom
Mirror Moon was created through collaboration among School of Music faculty, students and guest artist Sammy Chantia Craythorne. The project brought together songwriting, production, performance and visual storytelling, showcasing the power of AMBER’s learning ecosystem.
The song became part of Sammy Chantia Craythorne’s creative journey, and she went on to win Mrs. World 2025 (January 2026), demonstrating how university-based creative work can contribute to real-world cultural and professional impact.
The recording and music video were produced by students, faculty and the ABAC School of Music / AMBER production team, entirely at Assumption University.
@ambermusiclabel
Student > Faculty > Guest Artist
Co-creating original music
September to October 2025Professional Production
Music video with industry standards
November 2025Official Release
Available on all major platforms
January 2026Real-World Impact
Mrs. World 2025
January 2026Testimonials
Voices from Our Community
AMBER gave me the chance to turn my ideas into real music and see it released to the world. It changed how I see myself, from a student to an artist and entrepreneur.
Student ArtistPremmanuch WichitchanBA Music EntrepreneurshipWorking on AMBER projects with students is inspiring. We see them grow through real experience, collaboration and the confidence to take creative risks.
Faculty MemberTairat WitthayapichakunSchool of MusicAMBER creates graduates who are ready for the industry: creative, professional and entrepreneurial. It is a powerful model that connects education with real-world opportunities.
Industry CollaboratorPolkit IntharasombatMusic ProfessionalA Wider Impact
Aligned with Assumption University’s Values and Strategic Plan
Education that creates artists. Artists who create opportunities. A more vibrant creative society.
ABAC Music Business and Entrepreneurship Records · Learn · Create · Release