TEL:02-783-2222 ext. 2356

Assumption University of Thailand

88 Moo 8 Bang Na-Trad Km. 26. Bangsaothong Samuthprakarn 10540. Thailand

Phone

02-783-2222 (2356)

Email

abac.mus@gmail.com

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TEL:02-783-2222 ext. 2356

Our Story

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Founded in 2003, the ABAC School of Music has shaped creative minds for over 22 years, becoming the first and only music entrepreneurship school in Thailand and Asia.

This is where musical talent meets business insight—where students learn not only how to perform, produce, and compose, but also how to build sustainable careers and ventures in the modern music industry.

Our curriculum blends music, business, and technology to reflect the real world. From hands-on experience in music production to mastering digital tools and entrepreneurial thinking, we prepare students to thrive in today’s fast-changing creative economy.

This is education for artists who think beyond the stage—who want to create, lead, and make a lasting impact.

Where Music Meets Entrepreneurship

The ABAC School of Music is the first and only music entrepreneurship school in Thailand and Asia—an innovative space where musical talent and business strategy come together.

We offer more than just performance or theory. Our program is designed for students who want to create their own path in the music industry—whether as artists, producers, managers, or founders of their own ventures. With a strong foundation in music, combined with real-world business knowledge and digital technology, students are prepared to navigate and lead in today’s fast-changing creative economy.

This is a place for creators with ambition, for artists who think like entrepreneurs, and for students who want to shape the future of music—not just be part of it.

The Four Pillars

A deep foundation in musical understanding and appreciation. Students explore essential elements such as music theory, history, and instrumental skills—gaining insight into both classical and contemporary styles to strengthen their artistic identity.

Beyond songwriting, students learn key business concepts including marketing, advertising, budgeting, investment planning, and risk management. The program guides them in developing business plans and navigating real-world scenarios to build sustainable and strategic careers in the music industry.

Covering all aspects of production, from songwriting and composition to recording, mixing, and mastering. Students also gain skills in visual storytelling—photography, music video production, and creating promotional assets—preparing them to distribute and market their work across digital platforms and social media.

Leveraging data science to understand and predict audience behavior. Students apply analytics, statistics, and digital tools to optimize marketing strategies, target niche audiences, and make informed decisions in music promotion and distribution.